Run The Ville


Joshua Allen


Scope of Work:

Logo Design

Type System

Business Card Design

Social Media Design

Visual Direction

Run The Ville is an online running source for Louisville, started by Joshua Allen. Josh approached us wanting to take Run The Ville to the next level. At the time, they had an extremely outdated logo, no consistency, and no overall brand identity. We were tasked with reworking everything from the ground up. For the logo, we wanted something simple and recognizable, yet dynamic. We ended up going with an italic, bold font in order to convey motion and power. This logo set up the rest of the brand identity for success, allowing for some really cool supporting elements.

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