Market 502 is an online boutique shop started by Missy Marshall. Missy approached us to design Market 502's logo, business card, and establish an overall visual direction. Being an online business meant designing with that in mind. We opted for a tall, bold font for the primary logo to help stand out when first seen. With ecommerce becoming a more and more crowded environment, we needed to find a unique style to help separate Market 502 from the rest.