Filmed By Hendrix

Client:

Josh Hendrix

Scope of Work:

Logo Design

Business Card Design

Visual Direction

Josh Hendrix approached us to help design his brand identity for his freelance filmmaking business, Filmed by Hendrix. We wanted something clean and simple so that his brand wouldn't distract from the work he is trying to show off. The branding needed to be second to the content. The logo design centers around the idea of video aspect ratios, with one option in a 16:9 ratio, and another in a 2.39 ratio. This allows for some very unique applications, such as letterboxed business cards, and dynamic video overlays.

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